frequently asked questions

    What is Turn the Tide?

    Turn the Tide is a collection of special experiences and offers to help local small businesses generate critical revenue during the Stay Home directive. With your financial support, we can continue to pay rent and pay our bills until we can reopen our doors. Some of the revenue generated may also go to charitable causes.

    Why should I "buy now"?

    Your favourite small businesses at the Shore need immediate revenue to survive the coronavirus closures. Plus, wouldn't it be nice to have something to look forward to?

    How late is "enjoy later"?

    Details of conditions specific to each product will be mentioned on the individual shopping pages, but generally, you will be able to enjoy your purchase when the Stay Home directive in New Jersey is lifted. In some cases, you'll be able to enjoy your purchase immediately!

    Are you a charity?

    We are a community of 100% local small businesses. We came together sharing a concern. Now we share a MISSION: We're all in this together, and we'll get through this together. And we share a VISION: We're going to be stronger than ever when you can come back and visit us!

    Can I join Turn the Tide?

    Yes! We invite any retailer or restaurant to join us. If you consider yourself a small business, and your location is within Cape May County, fill in the Join Us form. Just like our shoppers, we're looking for creative experiences and special offers, so please be prepared with a compelling idea or tantalising incentive for your business.

    Are you on social media?

    You can find us on social with the hashtag #TurnTheTideCM. We'd love for you to use this hashtag too! Post your purchases or receipts on social media using #TurnTheTideCM. And please do tell everyone about our mission and this site.


    We are so grateful for your support and generosity, but please note that refunds are not possible under any circumstances, so shop carefully. As we are working with multiple merchants, shipping policies may differ from one product to another, so please read descriptions carefully. And be patient with us, please and thank you: These are trying times, and we are trying our best!


    Gift certificate purchases are not replaceable if lost or stolen and should be treated as cash. Neither That Swell nor any partner merchant is responsible for loss, theft, or damage of the certificate. The certificate cannot be redeemed for cash. The amount will never expire and may be applied toward any goods or services offered by the merchant. Gift certificates purchased on this site are redeemable in-person only.


    That Swell is not responsible or liable for the goods or services offered by any merchant issuing the product. The merchant is the issuer of the certificate, is solely responsible for the delivery of the certificate, and provides all goods and services for which it may be redeemed. If you have questions or issues with anything you buy on That Swell, you agree to settle the problem directly with the merchant.

    Why That Swell?

    A swell is the collection of waves moving away from a storm in the ocean. Born during the Corona crisis, we are the small business owners navigating the financial impacts of the pandemic. We are also literally "swell" — slang for excellent, wonderful — and phonetically, That's well!

  • Turn the Tide Press Kit

    including a word from That Swell founder